With a clear-cut purpose of ‘Empower Those Who Strive For More” Under Armour strives to enhance the performance of athletes at all levels from all walks of life as well as people with active lifestyles. Operates in four geographic areas: North America, Latin America, Europe, the Middle East and Africa ("EMEA"), and Asia-Pacific.100+ countries where Under Armour products are sold.Here are a few statistics from 2020 highlighting Under Armour’s leading position:
It’s hard to believe that Under Armour was established in 1996 given the way it competes with industry giants Nike and Adidas.Ī retail powerhouse in the athletics space, Under Armour is renowned around the globe due to its premium-quality products – apparel, footwear, accessories, and equipment – backed by great branding, celebrity endorsements, and tactful product placements.
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